Mercedes car buyers skyrocketed thanks to reduced registration
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Mercedes car buyers skyrocketed thanks to reduced registration

The German car company sold nearly 700 cars in June, an increase of 17% compared to June last year, although this year the market situation is difficult due to the impact of the epidemic.

Mercedes is the only luxury car brand assembled in Vietnam, creating a huge advantage over competitors in the remaining half of the year.

A GLC model at the dealership.

Many customers have placed a deposit on their car since May or early June but waited until the last days of June to receive the car and go to the beach.

Thanks to good sales in June, the number of cars sold in the first half of 2020 of Mercedes Vietnam decreased slightly by 10% compared to the same period in 2019, much better than the company expected because of economic difficulties.

Mercedes’ competitors, which are imported cars, do not have such acceleration.

After half a year, Mercedes is still leading the market with about 70% market share, followed in order by Lexus, BMW, Volvo, Audi, Porsche…

Although sales are good, many dealers are worried because from now until the end of the year, the waiting time for customers to receive their cars will increase, especially with typical colors.

The reason for the lack of goods is because the plan to import components must be made a year in advance, so there is no flexibility to change immediately.

With the Government’s 50% registration incentive, it is likely that Mercedes will not have any more attractive promotions from now until the end of the year, even if it falls in the month of Ngau.

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